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Your current location:News Center >> Company newsThree Common Mistakes lubricant agentAuthor:admin Time:2011/12/16 15:41:41
In the whole Chinese lubricating oil industry environments, currently, middle and small brand of dealers in a very embarrassing situation, on the one hand, dealers face revolutionary channel of lubricating oil marketing , on the other hand also face the forthcoming lubricating oil brand of big shuffle. According to information, many small oil brands of dealers are feelling confused, without purpose. You may keep an eye on this that you will be very easy to find these distributors generally have the following aspects of the obvious characteristics of internal:
1, Put excessivefocus on profit space
Dealers care about profit space that is understandable, but if too much attention, which makes things worst. Inspects a brand of profits, should consider the unit profit margin, year sales profit and gain this whole profit of the stability and durability. And some small and medium-sized brand dealers always put excessive focus on unit profit margin, only consider one piece oil profit margins. Maybe the business is very profitable;Single aspect of sales and profits is hard to go up, on the other hand profits can't keep longer.
2, Consider replacement brand often
Some small and medium-sized lubricating oil brand of dealers, treating the brand is very fidgety, every moment want to find a big profit, make agency to provide a wider area of the brand. But they don’t know each brand development ‘s profit have their period, if agency meet immature idea of their dealers,and agency does not have long-term consciousness.Mostly at the beginning, Considering each aspect, dealers will run business worse and worse. Generally speaking, replacement brand often will make dealers businees worse and stop.
3,Lacking of systematic consideration for brands
A lubricating oil brand itself quality, consumers recognise the brand or not, the market’s potency dimension, the company's sales idea, and the price system is very important. A rational, more farsighted dealers often consider all aspects of integrated circumstance, but small and medium-sized brand of dealers often focus on price system and the profit space excessively, and the product quality of some brands also can’t assure, along with those of small and medium-sized brand last out ,which make the innocent bystanders get into troubles in a disturbance.
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Because of the existence of these internal problems, and small and medium-sized brand of dealers face huge risk, fell through all the time,which is normal situation under the lubricating oil industry whole shuffle.
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