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Your current location:News Center >> Research findingsBrand lubricants joint venture approach spoilerAuthor:admin Time:2011/12/16 15:54:52
The 12th China international lubrication oil and application technology of the exhibition was closed in Beijing, 8000 square meters of the exhibition area attracted from the United States, Britain, Canada, Japan, Germany, Italy, South Korea, China, Hong Kong, China, Taiwan, and other countries and regions more than 150 enterprises exhibitors, become domestic oil industry event recent year. The exhibition booth joint venture brand popularity is hot and popular , some new faces such as dongfeng GS, Donghao oil, gold engine, Beijing le phillips, fujian jiamei…etc. being star.
The domestic high-end lubricating oil market or produce a lot of shock." Chem99 oil analyst WangJianGang give information that some joint venture brand advantage has high quality base oil,but many lubricating oil enterprice lack excellent base oil. Although shell, exxon mobil, Christies and other famous international brands are hard to hit in a short time.He says that, although the two big brands already beat started in the market on layout, but about quality of base oil aspect , domestic brand sucks. And in high-end lubricating oil market, base oil can be the most important factor for oil market
reputation.
WangJianGang made an example, such as dongfeng GS lubricating oil, the brand is made of dongfeng oil group and South Korea GS caltex corporation being high-end market. The South Korea GS-CALTEX (CALTEX) corporation is one of Asia's biggest oil refining enterprise, in 1967 South Korea lge company and the U.S. CALTEX cooperation to build, is the Asian largest refinement oil enterprise, the core business of oil refining and marketing, petroleum chemical products and oil blend in South Korea has 3017 gas stations, accounting for 26.2% of the total numbers of South Korea gas stations in 2004, total assets over RMB 64.6 billion yuan,operation revenue RMB is 115.3 billion yuan.
According to information, dongfeng GS products contain whole series like the vehicle-use lubricant, industry lubricating oil and so on, satisfy international standards organization (ISO), American petroleum institute (API) requirements. Dongfeng GS lubricating oil used by the GS quality base oil and technology, has obtained the Mercedes, BMW, Volvo, modern kia, samsung electronics and a number of large enterprise of certification, and the products can meet the national large industrial projects and special lubricating
requirement , provide industrial development with high-tech lubricant support. Dongfeng GS lube oil as dongfeng joint brand high-end oil group, carrying a group of regional brand from dongfeng to the international famous brand into, make important mission of Asian oil carrier. At the same time, it is within the scope of the GS as the comprehensive energy service sector leader business, No.1 Asia refinement oil company is only brand of joint in China.
A man from hubei dealer said, the joint venture brand has allure very much, their product concept and image, technical index attract people deeply walking booth front , "this is a more suitable for Asian people using the product series, and they have a base oil as advantage, in line with each product testing , I believe that the product quality is no problem."
The expert thinks, the domestic auto industry continue to boom high grade lubricant amount demand ,and bring out technology development and product continuous upgrades.In the competitive market, China vehicle-use lubricant industry in an invincible position, this is the development direction of the vehicle-use lubricant enterprise and effort to target,with the brand for the protection of the products with market and become the trend of the development of domestic oil market.
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